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My virtual experience at DigitalBCG Ignite 2021
It was better than the hype
Each year DigitalBCG organizes a workshop for students and early career professionals that want to know more about how the company works with its clients.
Due to Covid-19 restrictions, this year’s event was completely online. The event popped up randomly on my LinkedIn feed and I was very interested in seeing what BCG could tell me about how they help their clients with their digital transformation journey, so I applied.
After some time, I received an email notifying me that I had been selected to join the event and that they would send me a welcome kit.
The welcome kit was awesome: it contained a lot of branded gadgets such as a pen, a couple of notebooks, a mask, snacks, and more! Among these, the coolest things were a Dimmable Desktop Ring Light (which I don’t really know how to use but seems super cool) and a winter hat. So when the event started, I was really hyped!
I thought the event would have consisted of a couple of Zoom meetings, nothing actually engaging, a viewer-only experience. But then, a few days before the event started, I received an email that notified me that the event’s virtual world had been opened, and this was how it looked like:
For the event, DigitalBCG built a virtual world (basically a website), with different rooms (webpages) dedicated to different things. For example, in the “Discovery Lounge” you could find a lot of on-demand content such as videos explaining how the choices made by BCG have impacted their clients in the past; you could even attend some courses on Strategy Consulting, Digital Transformation, Human-Centric Design, Data Science & Advanced Analytics, and Digital Ventures.
On day one of the event, a plenary session took place in the virtual auditorium, where you could find a banner with the link to a Zoom call, which you could follow to attend a webinar. The webinar…
